More fines from the ICO for data breaches

Hot on the heels of the fine for Honda after they emailed customers asking if they would consent to further marketing messages, the price comparison site Moneysupermarket is issued an £80,000 fine for beaching the same Privacy and Electronic Communications Regulations (PECR).

In the Moneysupermarket case, they decided to email over 7 million people whose email address they had on file. They said it was to update these 7 million people on their terms and conditions. However, all of these people had opted to not receive direct marketing and so the ICO issued an £80,000 fine for breaching their privacy.

If you want to avoid a similar fine, now is the time to make sure you have specific consent from the person to whom you are sending MOT reminders or details of new deals and new cars coming into stock. Trying to disguise a direct market message or trying to obtain retrospective consent will not wash.

In short, no specific consent = no direct marketing. 

Lawgistics members can get advice on GDPR and how it affects your business from the legal team.

Authors: Nona Bowkis

Published: 02 Nov 2017


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