Avoiding the Curse of Complacency

As the buoyancy of the automotive sector starts to show signs of subsiding (it was so good that a fair amount of head scratching has taken place as we marvel at the results that have been achieved), it’s time to prepare for the curse of complacency.

The business world is pitted with examples of how success has created complacency, which in turn becomes the enemy of success.  As a result, complacency should head the list of things most feared by automotive leaders.   

As Brian Quinn, the late co-founder of Supagard would often say “the time to feel uncomfortable is when you feel comfortable”.   

Now is the time to ensure that our guards are resilient and that every sales enquiry (within all departments) is treated as the gem of opportunity upon which industry leading results can be achieved.

Now is the time to build on the success of recent months by recognising which key aspects of your internal sales maps could be improved (marginally or otherwise) to deliver sustainable growth.  It is perhaps worth noting that the compound effect of a series of marginal gains has the ability to create a significant, positive impact (just ask the Mercedes-Benz F1 team who continue to dominate the sport on the back of a series of marginal performance gains).

Now is the time to commit to being pro-active in the identification of any signs that the curse of complacency has entered your business and to take decisive action to remove or constrain it.

As Martin Luther King, Jr. once stated “We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there "is" such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.”

In the final analysis, yesterday’s success is tomorrow’s expectation.  


Authors: Nick Horton - Profit Box

Published: 12 Oct 2020


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